Confectionery Market Assignment Example | Topics and Well Written Essays - 2000 words

Confectionery Market - Assignment ExampleThis is a comprehensive statement by MINTEL a marting intelligence company. This explains the sudden exceptional performance of Cadbury as an impact if the overall chocolate confectionary industry sector. However, questions to be asked at this juncture areThe emergence at this pointy in time for Cadbury is to sustain this growth.pattern. However, according to statistics, on one commit it would be able to match tis growth on the other hand other divisions are offering greater returns.According to Industry Reports on 2006 Product Announcements and Sales In 2006, thousands of new confectionery and snack products debuted tempting gustatory sensation buds of consumers everywhere. 2,910 new confectionery products debuted, and Chocolate 1,478Confectionery sales continue to cluster around major holidays, with Halloween leading sales in 2006 and Easter a coterminous second. Halloween secured its lead with a 2.8 percent growth overall, while Easter stood out in 2006 posting a 7 percent sales increase convey to a late April celebration. Also making gains, the winter holiday season and Valentines Day both posted a 1 percent increase in 2006 and ranked third and fourth in overall holiday sales respectively.- www.whatsnewiningredients.comThe above statement depicts a new trend in marketing that is of aftermath marketing. All over the world companies are finding events the best way to market their products to the right audience. As for confectionaries, these are impulse products most consumed after monitor advertising, brand awareness on special occasions and events. It is thus no surprise that then sales increase by 1% due to Valentines day. unseasoned Product DevelopmentTop trends driving product releases of 2007/08 include flavor fusions, international influences, artisan palate, sweet benefits, simply sugar-free, originally organic, reinventing classics, the dark side and childs diddle (www.whatsnewiningredients.com)Focuss ed attention in the premium and dark chocolate sectors of the market, which is providing strong growth opportunities. In April, Cadbury Schweppes relaunched the Old Gold dark chocolate brand and added a 70% cocoa variant. As a result, the brand grew 36% in Australia and by over 80% in New Zealand (www.scoop.co.nz)Dark Chocolate segment In July, a new premium chocolate range was launched under the Cadbury Eden brand, positioning the business to tap into this fast growing segment of the market Our second half innovation program continues to build momentum with the exciting launch of Cadbury Eden into the premium chocolate segment(www.snoop.co.nz, National Confectioners Association)It can be seen from the above statistics that the dark chocolate segment is an upcoming segment for Cadbury. Another segment that has a high potential is the organic food segment.SegmentationThe mixed market segments that Cadbury brands are catering to are -Cadbury gift boxes- for valentine gifts and for sp ecial occasions -priced higher. Cadbury Freddo-sells at a low price for kids to afford it. Cadbury 500 g banding with 10% more chocolate is for families with many